Nowadays, we are not teaching the kids that judging a company by its website is bad. You may have a very nice content in your web page, but the thing that gives your client a good impression in your business is the web design. Captivating your clients is not the only thing that matters, it is also building trust from them.
In a related study, it shows that the design, in majority, has an effect in people in terms of rejecting and mistrusting a company.
Complexity of the layouts, popping up and flashing out of advertisements, having small fonts, a plain and boring design, and having slow speed in loading contents are those factors they have considered in mistrusting websites.
A poor first impression is created by a poor web design.
There are five elements that you would consider to help you ensure that you have a website design that is worth a trust to pull more business.
1. Strategically Planned Layout
By leading the user thru a story, using the site lay out to organizing and highlighting is a help. As to your main goal, you can show them the nature of your business or what it is all about by giving them idea on what to do next in your page by showing them a form to fill up or showing them your products or services that you offer.
2. Using White Space.
Having busy layouts will discourage visitors. That is why using a white space is an advantage. It is not necessary to display a color white, but the white space or also called negative space, is defined as the nonappearance of the other elements. You can use the color as a background.
It is also important to take note of the consistency in spacing between the pictures or lines in a paragraph. To be able to attract attention from the visitors, use white space around the element,
3. Knowing about Typography.
Make sure that your typography is visually attractive, has consistency and readable, as you do not want a page with full of text.In typography, the font size, family and style are included. As long as you have a readable typography, you can play and with the titles of the web page. Remember that many styles and sizes in the font can cause distraction on the visuals.
4. Color of Choice
Changing of the people’s emotions can be caused by different colors and combination of colors. You can actually give your visitors an impression of security, trustworthy and professional by using the color dark blue. In drawing attention to the website features, colors can help. Use colors that would complement the logo in your business.
5. Images that are Great.
Web pages will be boring when there are no images in the site. It is expected by the readers that the page will be mixed with the icons, photos and logos. Putting visually attracting photos will stun the readers and be amazed.